Digital Marketing Strategist

4 days ago

Mumbai, Maharashtra, India Monster Energy Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at Monster Energy. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing and media strategies across multiple markets.

Key Responsibilities
  • Develop and execute digital marketing strategies and campaigns, integrating both online and offline marketing efforts, for implementation across multiple markets
  • Manage designated countries' digital media strategy, digital plans, campaign execution, optimization, reporting, and analysis
  • Oversee social management (organic and paid) of assigned territories, creating and maintaining digital posting schedules and monitoring external dialogue and image of the Monster Energy brand in earned media
  • Establish KPIs and goals and manage relationships with designated digital marketing agencies to ensure annual performance reviews are conducted to improve agency performance and KPIs and goals
Requirements
  • Bachelor's degree in Business Administration, Marketing, Communications, or a related field; Digital Master desired
  • 5 years or more of experience in Marketing with a beverage, CPG lifestyle brand
  • 5 years or more of experience in Digital Marketing Communications and Public Relations
  • Advanced user of Microsoft Office; Project Management Software is a plus (Airtable/Clickup)
  • Strong understanding of digital media, paid social media (including Meta ads and Google Ads), TikTok ads, programmatic, and influencer marketing
  • Fluent in English; experience with lifestyle marketing, digital media, sponsorships, event marketing, and influencers
About You

We are looking for a motivated and experienced individual who can effectively communicate with our team members and stakeholders to drive results-oriented marketing campaigns.

As a key member of our marketing team, you will have the opportunity to work on exciting projects and collaborate with cross-functional teams to develop innovative marketing solutions.

With your extensive knowledge of digital marketing and ability to analyze data-driven insights, you will play a critical role in driving business growth and revenue expansion.

The salary range for this position is between $80,000 and $120,000 per year, depending on experience and qualifications.

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