Education Loan Marketing Specialist

1 week ago


Pune, Maharashtra, India Find Next Hire Full time
About EduFund

EduFund is an innovative platform helping Indian parents plan for their children's higher education in advance. Our product enables families to invest in education, take education loans, and receive competitive scholarships.

Job Summary

We are seeking a skilled Digital Marketer to join our marketing team. The ideal candidate will have a strong understanding of digital marketing strategies, performance marketing, CRM systems, marketing automation, and various online advertising platforms.

Responsibilities
  • Develop and execute digital marketing campaigns to generate leads and nurture them through various channels.
  • Collaborate with cross-functional teams to create a comprehensive content calendar aligned with business goals and branding guidelines.
  • Create compelling ad copies for meta ads and Google Ads to resonate with the target audience.
  • Manage email marketing campaigns, crafting persuasive copy for newsletters, promotional emails, and customer communication.
  • Design and execute WhatsApp marketing campaigns tailored to the unique characteristics of this platform.
  • Utilize marketing automation tools to streamline and enhance customer journeys, nurturing leads through personalized and relevant content.
  • Monitor and analyze campaign performance using relevant metrics, making data-driven decisions to optimize marketing strategies.
Requirements
  • Proven experience (2 years) in digital marketing focusing on performance marketing and lead generation.
  • Proficiency in using CRM systems like Zoho or Web Engage, with the ability to segment and manage customer data effectively.
  • Strong knowledge of marketing automation processes and tools, such as Zapier and Zoho Automation.
  • Experience managing Google Ads campaigns and Meta Ads campaigns.
  • Excellent copywriting skills for various digital platforms, including social media, email, and WhatsApp.
  • Familiarity with social media management, including content scheduling and community engagement.
  • Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
  • Strong project management skills, able to handle multiple tasks and deadlines.
About the Salary

The estimated salary for this role is ₹12-15 lakhs per annum, depending on location and experience.



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