Digital Identity Strategist

7 days ago


Bengaluru, Karnataka, India Target Full time
About Target

As a Fortune 50 company with over 400,000 team members worldwide, we are an iconic brand and one of America's leading retailers. We have a timeless purpose and a proven strategy that hasn't happened by accident. Our best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes.

Bengaluru is home to our fully integrated Indian operation, where we have more than 4,000 team members supporting our global strategy and operations. Joining Target means promoting a culture of mutual care and respect, striving to make the most meaningful and positive impact. You'll be part of a community that values diverse backgrounds and believes your unique perspective is important.

Guest Engagement Product

GEP is comprised of three Product Portfolios – Guest Data Platform (GDP), Loyalty, and Guest Messaging – which enable relevant and connected experiences through data, personalization, and the Target Circle Loyalty program. These experiences make shopping easy and fun for our guests.

Digital Identity Role

We're looking for a Digital Identity Strategist to lead Data Enrichment and spearhead our Digital Identity strategy. This role will play a crucial part in shaping how we understand and interact with our guests, ensuring we meet their needs with precision and care.

Main Responsibilities:
  • Develop and execute a forward-thinking strategy for guest digital identity, focusing on identity matching and device stitching. Collaborate with marketing and digital teams to develop strategies for promoting and driving adoption of digital products related to customer identity management.
  • Partner with teams across Target, including Engineering, Data Sciences, Digital, and Roundel to create robust digital identity solutions that prioritize security and privacy.
  • Define and track key metrics to measure the success of our digital identity initiatives, ensuring we continuously improve and innovate. Execute the product strategy and roadmap to achieve key business objectives (OKRs).
  • Conduct market research and analysis to identify customer needs and industry trends related to customer identity management. Maintain a deep understanding of emerging technologies and industry best practices in digital product ownership and customer identity management.

Salary: $120,000 - $180,000 per year based on location and experience



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