Data Enrichment Strategist

3 days ago

Bengaluru, Karnataka, India Target Full time

About Target

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As a Fortune 50 company with over 400,000 team members worldwide, we are an iconic brand and one of America's leading retailers. Our timeless purpose and proven strategy have been built by some of the best minds from diverse backgrounds who come together to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes.

In Bengaluru, where we operate as a fully integrated part of our global team, we have more than 4,000 team members supporting our global strategy and operations. Joining Target means promoting a culture of mutual care and respect, striving to make a meaningful and positive impact, and being part of a community that values diverse backgrounds.

We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of our core value, and we aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, we provide diverse opportunities for everyone to grow and win.

Guest Engagement Product Overview

The Guest Engagement Product (GEP) is comprised of three product portfolios – Guest Data Platform (GDP), Loyalty, and Guest Messaging – which use data, personalization, and our Target Circle Loyalty program to enable relevant and connected experiences that make shopping easy and fun for our guests.

Data Enrichment Role Overview

We're looking for a Data Enrichment Strategist to lead our Digital Identity strategy and spearhead our capabilities for real-time personalization and precision advertising. You'll play a crucial role in shaping how we understand and interact with our guests, ensuring we meet their needs with precision and care.

This role will have a significant impact on how we manage guest data, prioritize privacy & security, and innovate our digital identity solutions. Our Data Enrichment product seamlessly integrates various digital identifiers to deliver a cohesive and unified guest experience across all channels, platforms, and devices.

Your Responsibilities

  • Strategic Leadership: Develop and execute a forward-thinking strategy for guest digital identity, focusing on identity matching and device stitching. Collaborate with marketing and digital teams to develop strategies for promoting and driving adoption of digital products related to customer identity management.
  • Collaborative Innovation: Partner with teams across Target, including Engineering, Data Sciences, Digital, and Roundel to create robust digital identity solutions that prioritize security and privacy.
  • Performance Excellence: Define and track key metrics to measure the success of our digital identity initiatives, ensuring we continuously improve and innovate. Execute the product strategy and roadmap to achieve key business objectives (OKRs).
  • Industry Expertise: Conduct market research and analysis to identify customer needs and industry trends related to customer identity management and maintain a deep understanding of emerging technologies and industry best practices in digital product ownership and customer identity management.
  • Product Leadership: Utilize your product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively. Act as a subject matter expert on customer identity management, providing guidance and training to internal teams and external partners as needed.

About You

  • Educational Background: Bachelor's degree required; MBA is a plus.
  • Experience & Expertise: 8+ years in Product management, including experience with guest identity or marketing domains. Retail industry experience is a plus.
  • Guest-Centric Mindset: Passion for understanding and enhancing the guest experience, with a strong focus on data-driven decision making.
  • Leadership Skills: Proven ability to lead and influence, with a track record of success in building and executing product strategies.
  • Technical Acumen: Strong quantitative and technical background, with experience in Agile methodologies, data management, and Adtech.
  • Communication Skills: Exceptional storytelling and presentation abilities, with a knack for influencing stakeholders and driving consensus.

Estimated Salary Range: $120,000 - $160,000 per year

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