Digital Marketing Specialist

2 days ago


Mumbai, Maharashtra, India upGrad International Full time
About the Role

The Digital Marketing Specialist will play a vital role in streamlining marketing processes to drive efficiency and effectiveness across all marketing initiatives. He/She will work closely with the content teams to manage operations and ensure seamless execution of marketing strategies.

Key Responsibilities:
  • Campaign Execution & Optimization: Support the execution of multi-channel marketing campaigns, including influencers, ambassadors, etc., ensuring operational excellence.
  • Social Media Management: End-to-end ownership of upGrad International social brand channels and strategy across Facebook, Instagram, and YouTube and others.
  • Performance Analytics: Monitor, measure, and report on the performance of marketing campaigns & social media, using data to drive actionable insights and improve future efforts.
  • Process Improvement: Continuously evaluate and improve marketing processes to enhance productivity and efficiency, working to implement best practices.
  • Budget Tracking: Assist in managing the marketing budget, tracking expenditures, and ensuring that resources are allocated effectively.

Requirements:

  • 1.5+ years of experience in marketing operations or a related role.
  • Bachelor's degree in Marketing, Business, or related field.
  • Proficiency with Hootsuite, Campaign Manager, Ads Manager.
  • Strong ability to interpret data and derive insights to optimize marketing strategies.
  • Exceptional organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
  • Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Creative problem-solver who can thrive in a fast-paced, dynamic environment.


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