Digital Identity Strategist

6 days ago

Bengaluru, Karnataka, India Target Full time

At Target, we're looking for a skilled Digital Identity Strategist to join our team in Bengaluru. As a Fortune 50 company with over 400,000 team members worldwide, we're an iconic brand and one of America's leading retailers.

We have a timeless purpose and a proven strategy that hasn't happened by accident. Our success is due to the collaboration of some of the best minds from diverse backgrounds who come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes.

Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of our core value, and we aim to create equitable experiences for all, regardless of their dimensions of difference.

Job Overview:

We're seeking a Digital Identity Strategist to lead our Data Enrichment product and spearhead our Digital Identity strategy. You'll play a crucial role in shaping how Target understands and interacts with our guests, ensuring we meet their needs with precision and care. This role will have a significant impact on how we manage guest data, prioritize privacy & security, and innovate our digital identity solutions.

About the Role:

  • Develop and execute a forward-thinking strategy for guest digital identity, focusing on identity matching and device stitching.
  • Collaborate with marketing and digital teams to develop strategies for promoting and driving adoption of digital products related to customer identity management.
  • Partner with teams across Target, including Engineering, Data Sciences, Digital, and Roundel to create robust digital identity solutions that prioritize security and privacy.
  • Define and track key metrics to measure the success of our digital identity initiatives, ensuring we continuously improve and innovate.
  • Conduct market research and analysis to identify customer needs and industry trends related to customer identity management and maintain a deep understanding of emerging technologies and industry best practices in digital product ownership and customer identity management.
  • Utilize your product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively.

Requirements:

  • Bachelor's degree required; MBA is a plus.
  • 8+ years in Product management, including experience with guest identity or marketing domains. Retail industry experience is a plus.
  • Passion for understanding and enhancing the guest experience, with a strong focus on data-driven decision making.
  • Proven ability to lead and influence, with a track record of success in building and executing product strategies.
  • Strong quantitative and technical background, with experience in Agile methodologies, data management, and Adtech.

Compensation and Benefits:

The estimated salary for this position is around ₹25-30 lakhs per annum, depending on qualifications and experience. Additionally, as a Target team member, you'll enjoy a comprehensive benefits package, including medical insurance, retirement savings plan, and paid time off.

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