Senior SEO Strategist Lead
4 days ago
We are a leading home decor startup, pioneering innovation in the direct-to-consumer space. Our journey began two years ago with a small team from Indore, who launched game-changing self-watering planters that revolutionized plant parenting. Today, we continue to deliver top-notch products combining style and functionality seamlessly.
Our mission is to disrupt the home decor industry by offering cutting-edge solutions. We promise quick delivery of live plants, stunning design, premium quality, and hassle-free plant care. Join us as we pave the way for a new era in home decor.
Role OverviewThis role requires an experienced Senior SEO Strategist Lead to drive organic traffic, improve rankings, and boost conversions for our e-commerce business. The ideal candidate will have a proven track record in developing comprehensive SEO strategies, collaborating with cross-functional teams, and mentoring junior professionals.
Main Responsibilities- SEO Strategy Development:
- Design and execute long-term SEO plans tailored to our D2C business goals.
- Stay up-to-date with the latest SEO trends, algorithms, and best practices.
- Team Leadership and Collaboration:
- Lead, mentor, and manage the SEO team to achieve performance objectives.
- Collaborate with content creators, designers, developers, and marketing teams to align SEO efforts with broader marketing campaigns.
- Content and Keyword Optimization:
- Conduct keyword research to identify opportunities for content and product optimization.
- Work closely with the content team to produce SEO-friendly articles, blogs, and product descriptions.
- Technical SEO Management:
- Conduct regular audits to identify and fix technical SEO issues.
- Collaborate with developers to implement structured data, schema markup, and other technical enhancements.
- Link Building and Off-Page SEO:
- Design and execute link-building strategies to strengthen our domain authority.
- Analytics and Reporting:
- Track, analyze, and report on SEO performance metrics using tools like Google Analytics and Search Console.
- Generate actionable insights to refine strategies and improve ROI.
To succeed in this role, you should have:
- Bachelor's degree in Marketing, Business, IT, or a related field.
- 5+ years of experience in SEO, with at least 2 years as a team lead. D2C or e-commerce experience is highly desirable.
- Proven expertise in on-page, off-page, and technical SEO strategies.
- Proficient in SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
- Strong knowledge of Google Analytics, Search Console, and other reporting tools.
- Solid understanding of HTML, CSS, JavaScript, and website architecture as it relates to SEO.
The estimated salary range for this position is ₹1,200,000-₹1,800,000 per annum, based on industry standards and location considerations.
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