Digital Transformation SEO Lead

5 hours ago


Delhi, Delhi, India Matrimony Limited Full time

About the Role:

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As a Digital Transformation SEO Lead, you will play a critical role in driving our digital transformation strategy and executing comprehensive SEO plans to increase organic traffic.

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Your Key Responsibilities:

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  • Develop and execute SEO strategies to optimize website structure, content, and metadata for top rankings on Google">
  • Collaborate with content teams to create keyword-rich, user-focused content tailored to the matrimony/wedding industry">
  • Conduct regular website audits to fix technical issues like crawl errors, duplicate content, and broken links">
  • Own and implement ASO strategies to maximize app discoverability">
  • Work closely with the design team to enhance app screenshots, previews, and icons for higher click-through rates">
  • Monitor app rankings, download metrics, and user engagement to identify opportunities for improvement">
  • Develop strategies to optimize video titles, descriptions, tags, and thumbnails for search and discovery on YouTube">
  • Implement tactics to grow channel subscribers, views, and engagement organically">
  • Drive video content plans aligned with high-volume search trends in the Relationships, wedding and lifestyle industry">
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Your Qualifications:

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We are looking for an experienced professional with 8+ years in SEO/ASO for consumer tech platforms. You should have strong knowledge of on-page, off-page, and technical SEO strategies, as well as proficiency in tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Tag Manager. Proven experience optimizing apps on Google Play and the Apple App Store is also required. Familiarity with ASO tools like Firebase, Play console, App Annie, Sensor Tower, and Mobile Action is a plus. Hands-on experience optimizing video content for search and increasing organic reach is also essential.

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Your Salary: ₹1,200,000 - ₹1,800,000 per annum

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About Us:

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Matrimony.com Ltd is India's first pure-play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and most trusted matrimony brand in the country. We have close to 6 million members and over 3000 associates serving them. We provide both matchmaking and wedding-related services and are complemented by 100+ company-owned retail outlets. Our goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for generations to come.



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