HORECA Business Development Manager

7 days ago


Hyderabad, Telangana, India Ninjacart Full time

Ninjacart, a pioneering agritech company, is seeking a skilled Business Development Manager to lead our HORECA (Hotel, Restaurant, and Café) business growth. As a key member of our team, you will be responsible for driving sales, category management, procurement, and distribution for the assigned territory.

About Ninjacart

We are a digital network for global agri-commerce that solves structural problems such as information asymmetry, payment hassles, distribution inefficiency, and discovering new buyers and sellers with tech-first solutions. Our made-for-India technology and India-centric solutions have disrupted the way fruits and vegetables move from farms to consumers' plates.

We empower farmers and other players in the ecosystem in ways never done before. With over $350mn raised from top investors, we are one of the top 25 startups to work for, according to LinkedIn.

Your Role

You will own the PnL of the territory, driving volumes, revenue, and profitability. Your responsibilities will include:

  • Driving sales and category management for the assigned territory
  • Owning the expansion and scale-up strategy for the HORECA channel
  • New account/customer acquisition and competition benchmarking
  • Continuous monitoring and improvement of Salesforce and ops efficiency
  • Coordinating with multiple stakeholders to continuously improve the P&L for the assigned Territory/Zone/Area

A Ninja is resilient, smart, and ambitious. To join the Ninja Clan, you should have:

  • An MBA with 4 to 6 years of relevant experience in Category/Sales & Distribution with mid-large size teams in FMCG Sector/Fresh business/early stage B2B start-ups with an established field sales structure
  • A proven track record in HORECA/MT Sales, Business development, Owning Volumes, Revenue & PnL of the assigned territory
  • Prior experience in handling 0 to 1 businesses is a plus
  • Should be fluent in Hindi, Telugu, English

Estimated salary: ₹60-80 lakhs per annum, based on location and experience.



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