Digital Marketing Specialist for Math and STEM Education

2 weeks ago


Bengaluru, Karnataka, India Bhanzu Full time

About Bhanzu:

We're a pioneering organization dedicated to eradicating math phobia and nurturing careers in math and STEM fields globally. Our mission is to empower students to reach their full potential by introducing them to science, coding, and AI through the lens of math.

Learn More: https://www.bhanzu.com/

Location: HSR Layout, Bangalore (Monday - Saturday)

Job Title: Performance Marketing Associate

Responsibilities:

  • Create, execute, and maintain PPC Ads campaigns in Google ads to generate qualified leads according to provided targets.
  • Develop expertise in Keywords research and keywords competition Analysis to optimize ad performance.
  • Familiarity with Analytic tools like Google Analytics, Appsflyer, etc., is essential for tracking campaign success.
  • Conduct A/B testing for social media and various ad campaigns to enhance lead generation and conversion rates.
  • Manage and report on budget planning/performance of ad campaigns to ensure optimal ROI.
  • Calculate and report on ad-related parameters such as CPL, ROI, and ad quality analysis.
  • Prepare a campaign expense sheet on a timely basis to maintain transparency and accountability.
  • Implement automation techniques to stay ahead of emerging trends and optimize ad performance.
  • Develop strategies for creating and placing lead magnets on various websites and social media channels.
  • Design, execute, monitor, and analyze successful email marketing campaigns to engage with our audience effectively.
  • Utilize automation tools to execute message campaigns efficiently.
  • Maintain active engagement with our online community daily by responding to comments and queries.

Requirements:

  • A minimum 2+ years of experience in Digital/Social Media at an agency/brand.
  • A Bachelor's degree is mandatory.
  • Willingness to work from the office in Bangalore from Monday to Saturday is required.
  • Proficiency in basic Excel skills is necessary for data analysis and reporting.

Estimated Salary: ₹12,00,000 per annum based on industry standards, location, and job requirements.



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