Customer Development Executive
1 month ago
About the Role
We are seeking a highly motivated and experienced Customer Development Executive to join our team in Chennai, Tamil Nadu, India. As a key member of our sales team, you will be responsible for ensuring the width and depth of distribution of Colgate Palmolive products in the given zone and implementing Customer Development strategies to achieve sales and distribution objectives.
Key Responsibilities
- Distribution Management
- Identify new markets/accounts and bring them under direct coverage on a regular basis.
- Ensure addition of specialty wholesalers.
- Ensure stores in route list are classified according to the accurate RE.
- Ensure that SSM efforts are advised to reduce number of non-purchasers.
- Ensure optimum usage of activations to drive sales.
- In-store management
- Prioritize accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route).
- Market Updates
- Secure and draw insights from any competitive information available in public domain regarding:
- New products.
- Activities.
- Schemes.
- Any other developments.
- Secure and draw insights from any competitive information available in public domain regarding:
- Data based working and communication
- Use data to drive overall business performance.
- Setting objectives for market visits.
- Reviewing sales associates and PSR performance against plan.
- Reviewing stockiest performance against plan.
- Developing and training
- Train and develop sales associates through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding).
- Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs.
- Acknowledge any issues faced by sales associates in the field and provide support to resolve it.
- Meetings
- Conduct effective monthly and weekly sales associates meetings.
- Reporting
- Compile reports and information as per requirements communicated by AM.
- Relationship Building
- Maintain trust and understanding in working with stockiest and trade in general, especially partner with key wholesalers to drive business.
- Share success stories and Communicate program to build off-takes.
- Mutually work towards category growth.
- Resolve issues, etc.
Requirements
- 2 plus years of work experience in FMCG Companies.
- Post Graduate in Business Administration.
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