Ecommerce Strategy Leader
2 weeks ago
The Ecommerce Strategy Leader will lead Merchandising SMEs across multiple BUs (based in Hyderabad & Cairo) to deliver high-quality content that maximizes the presence of PEP items on eComm customers' sites. This role is critical to the eComm org achieving its sales and share growth targets.
Main Responsibilities
- Curate and manage product assortment to optimize search ranking, customer experience, accuracy & ultimately sales.
- Implement merchandising strategies to enhance product visibility and customer engagement on ecommerce retailer websites across North America, Europe & AMESA
- Ensure accurate and compelling product categorization, filtering, and sorting.
- Continuously improve the online shopping experience through clear product presentation, meeting retailer guidelines & specifications and improving content scores
- Monitor user feedback and analytics to identify opportunities for improvement and innovation.
- Work closely with marketing teams (BU & GCC) to align content with promotional campaigns and seasonal initiatives.
- Collaborate with product & core brand teams to launch new products effectively and highlight key features.
- Partner with sales teams to develop strategies that drive engagement, conversion and repeat purchase.
- Analyse key performance metrics (conversion rates, CTR for paid campaigns, time spent, etc.) to optimize content and merchandising strategies.
- Conduct A/B testing and usability studies to drive continuous improvement.
Requirements
- eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion
- Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset
- Excellent communication skills and prior experience working in a global organization and with stakeholders across timezones
- Ability to understand key performance metrics and appropriately summarize gaps in performance and suggest appropriate actions
What We Offer
- Salary: $120,000 - $180,000 per year
- Opportunity to work with a leading food and beverage company
- Collaborative and dynamic work environment
This is an exciting opportunity for a motivated individual to join our team and make a significant impact on the future of PepsiCo's e-commerce strategy.
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