Corporate Communications Strategist
1 week ago
About the Role:
R K SWAMY Limited, a renowned Public Relations agency, seeks an accomplished Corporate Communications Strategist to spearhead our PR initiatives. This role demands 6-8 years of experience in Public Relations, with expertise in driving strategic communications that amplify brand reputation and propel business growth.
Key Responsibilities:
- Cultivate strong relationships with clients through effective communication, understanding their needs, and providing tailored service solutions
- Foster collaboration between cross-functional teams to deliver exceptional client experiences
- Establish and maintain relationships with media outlets, journalists, influencers, and bloggers
- Develop compelling content such as press releases, authored articles, briefing documents, media kits, and other materials for day-to-day PR requirements
- Secure prominent media coverage in print, online, and broadcast media outlets
- Analyze and report on media coverage to inform future strategies
- Stay abreast of industry trends and identify opportunities for brand partnerships and collaborations
- Coordinate media events like press conferences for product launches and influencer partnerships, brand collaborations, etc.
- Manage crisis communications and mitigate negative media exposure
- Support new business development and lead pitch efforts in collaboration with the leadership team
- Undertake additional tasks/projects/initiatives that contribute to the team and organization
Requirements:
- Master's degree in Public Relations, Communications, Marketing, or a related field, with a minimum of 6 to 8 years of experience in Public Relations
- Experience in the FMCG, Lifestyle, and Hospitality sectors is preferred
- Excellent written and verbal communication skills
- Strong interpersonal skills and ability to build relationships with key media contacts
- Demonstrated ability to think creatively and develop innovative PR strategies
- Exposure to the digital ecosystem as well as influencers and bloggers
- Proficiency in Microsoft Office and Google Suite
- Comfortable working under tight deadlines in a dynamic environment
Compensation: The estimated salary range for this position is ₹18 Lakhs to ₹25 Lakhs per annum, commensurate with qualifications and experience.
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