Marketing Director
2 days ago
About the Role:
The Marketing Director - Partner Growth is responsible for developing and executing strategic marketing plans to drive business growth through partnerships.
As a key member of the leadership team, you will be responsible for establishing LTIMindtree as the partner of choice by enhancing brand perception, driving demand across target customers, media channels, ecosystem partners, and industry analysts.
You will design, develop, and execute an integrated joint marketing plan aligned with our business and partner's common goals, collaborating with internal and external stakeholders, including agencies. Your ability to refine the plan regularly to align with LTIM & the partner strategies as well as overall business objectives will be crucial.
Key Responsibilities:
- Establish LTIMindtree as the preferred partner in the market for joint offerings - Cloud, Gen AI, Data, Apps
- Design, develop, and execute an integrated joint marketing plan
- Collaborate with internal and external stakeholders to refine the plan regularly
- Create joint thought leadership pieces, case studies, videos, solution collaterals, press releases, and internal communications
- Develop joint marketing, omnichannel campaigns to stimulate demand and generate leads
- Track, monitor, and report the performance of campaigns
- Manage marketing budgets and key performance indicators (KPIs)
- Provide regular reports on marketing outcomes
Requirements:
- 14+ years of integrated marketing experience with Partner/Alliances marketing preferred
- Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core joint solution value proposition
- Strong preference for experience in working with one or more partners or original equipment manufacturers (OEMs)
- Ability to build strategic perspective, influence, and ability to execute it
- Understanding of the various funds available from partners and how to optimize usage of the same
- Thorough understanding of content-led brand development principles, partner marketing frameworks, techniques, and best practices
Compensation Package:
We offer a competitive salary of $250,000 per annum, reflecting your exceptional skills and experience.
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