Digital Experience Strategist

2 days ago


India Whatfix Full time
About the Role

Whatfix is seeking a seasoned Digital Experience Strategist to spearhead the evolution of our website, driving exceptional user experiences, improved conversion rates, and alignment with our brand and business goals.

Key Responsibilities
  • Product Strategy & Roadmap:
    • Define the vision, strategy, and roadmap for the Whatfix website, aligning with business objectives and user needs.
    • Take full ownership of the Whatfix website, driving improvements in performance, user experience, and functionality.
    • Prioritize features and initiatives based on impact, effort, and alignment with company objectives.
    • Plan and execute website initiatives, balancing marketing goals with technical feasibility.
  • Cross-Functional Collaboration:
    • Work closely with marketing, design, engineering, and analytics teams to implement and optimize website features.
    • Collaborate with SEO and content teams to ensure the website is optimized for organic traffic and aligns with brand messaging.
  • User Experience & Conversion Optimization:
    • Drive user research, A/B testing, and usability studies to ensure the website meets user expectations and business goals.
    • Continuously analyze user behavior and feedback to identify pain points and opportunities for improvement.
  • Technical Oversight:
    • Partner with development teams to ensure technical feasibility, scalability, and performance of website projects.
    • Understand and manage integrations with third-party tools (e.g., analytics platforms, marketing automation, and CRM systems).
    • Manage the website's roadmap and ensure timely delivery of projects.
    • AI Tools & Initiatives for Marketing:
      • Discover opportunities and build use cases to drive efficiency by implementing AI tools and initiatives that optimize marketing workflows, lead generation, customer engagement, and personalization.
      • Collaborate with GTM leaders and AI leaders to identify and deploy AI-driven solutions that enhance marketing effectiveness and streamline operations.
      • Ensure alignment between AI-powered marketing strategies and business objectives, using AI analytics to track and continuously optimize performance.
    • Data-Driven Decision Making:
      • Leverage web analytics and performance metrics to monitor website performance and inform decision-making.
      • Define and track key performance indicators (KPIs) such as traffic, bounce rate, conversion rate, and user engagement.
    • Experience:
      • 4+ years of experience in product management, preferably with a focus on websites or digital products.
      • Proven track record of managing technical projects and working with cross-functional teams.
      • Strong analytical skills and ability to work with data to inform decisions.
    • Salary Range: $120,000 - $180,000 per annum.

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