Digital Marketing Strategist for Dental Industry
2 weeks ago
Company Overview
We are a leading dental laboratory in Mumbai, India, specializing in high-quality restorations with exceptional customer service. Our mission is to provide dependable results and uphold excellence in all our endeavors.
Job Description
We seek an experienced Digital Marketing Strategist to enhance our online presence and drive quality traffic to our website through strategic SEM campaigns. The role requires 4-6 years of relevant work experience in PPC campaign management, ad performance analysis, and SEM strategy development.
Responsibilities
- Develop and manage comprehensive SEM campaigns to drive traffic and revenue growth.
- Conduct keyword research to guide content and advertising strategies.
- Create and optimize ad copy to improve click-through rates and maximize conversion potential.
- Monitor and analyze campaign performance metrics to identify trends and areas for improvement.
- Collaborate with cross-functional teams to ensure alignment of SEM strategies with marketing objectives.
- Manage budgets and bids to optimize ROI.
- Stay updated with industry developments and emerging trends.
Requirements and Qualifications
- Proficient in PPC campaign management with a solid track record of developing and optimizing strategies.
- Strong capability in ad performance analysis to assess campaign effectiveness.
- Experience in SEM strategy development with the ability to craft effective strategies that align with business goals.
- Expertise in keyword research to identify and target the best keywords for SEM campaigns.
- Skilled in ad copywriting to create compelling and persuasive ad copies.
- Competency in conversion rate optimization techniques to enhance user experience and conversion paths across campaigns.
Estimated Salary: ₹900,000 - ₹1,200,000 per annum, depending on qualifications and experience.
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