Digital Content Strategist
4 weeks ago
Job Title: Digital Content Strategist
Join Royal Enfield, a leading motorcycle manufacturer, as we expand our digital presence. This role will be responsible for creating and managing an industry-leading practice for digital and social media content.
About the Role:
- Create and manage an industry leading practice for digital and social media content
- Develop and execute digital social campaigns to drive business growth
- Communications planning for all digital & social campaigns
- Evaluate and optimize social/digital messaging for comprehensible communication that aligns with brand guidelines
- Manage internal stakeholder requests regarding Social & Digital Messaging Copy & Content
Responsibilities:
This role involves strategic planning, content creation, and campaign execution across various digital channels. Key responsibilities include:
- Conceptualize and create engaging content strategies for social media platforms
- Collaborate with cross-functional teams to plan and execute product launches
- Liaise with brand managers to develop long-term social content and dissemination strategies
- Measure and report on campaign performance using analytics tools
Requirements:
To succeed in this role, you should have:
- A Bachelor's degree in Advertising, Communication, Marketing or related field
- At least 12 years of experience in digital marketing, with 6 years in a social agency and 1 year in a brand agency (preferred)
- Strong understanding of social platforms, content formats, social listening, and reporting
- Good experience in generating analytics reports
Salary:
Rs. 1500000 per annum
Location:
Gurgaon
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