Digital Marketing Strategist
3 days ago
At Lotus Interworks, we are seeking a skilled Digital Marketing Strategist to join our team. This is a full-time opportunity based in India with a shift of 7PM - 4AM IST.
The estimated salary for this role is ₹2,400,000 - ₹3,600,000 per annum, depending on experience.
Job Description:
We are looking for a Senior Performance Marketing Manager to develop and execute performance-driven campaigns across digital channels including Google Ads, Facebook Ads, and LinkedIn Ads.
Key Responsibilities:
- Campaign Management: Develop, execute, and manage performance-driven campaigns across digital channels.
- Performance Optimization: Monitor and analyze campaign performance, adjusting strategies and tactics to improve key metrics such as CPC, CPA, and ROI.
- Data Analysis: Utilize tools like Google Analytics, SEMrush, and others to track and report on campaign performance, providing insights and recommendations for optimization.
- Budget Management: Oversee advertising budgets, ensuring effective allocation of resources and cost-efficiency.
- A/B Testing: Design and implement A/B and multivariate tests to optimize ad creative, landing pages, and overall campaign effectiveness.
- Strategic Planning: Develop and execute strategies for user acquisition, lead generation, and conversion optimization based on data-driven insights.
- Market Research: Stay up-to-date with industry trends, competitor strategies, and emerging technologies to ensure innovative and effective marketing practices.
- Collaboration: Work closely with creative teams, data analysts, and other stakeholders to align on campaign goals and deliverables.
Qualifications:
- Experience: Proven experience in performance marketing or digital advertising with a track record of successful campaign management.
- Education: Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
- Skills:
- Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
- Strong analytical skills with experience using data analysis tools.
- Knowledge of SEO/SEM, PPC, and conversion rate optimization.
- Ability to manage budgets and understand financial metrics.
- Excellent communication and teamwork skills.
- Detail-oriented with strong problem-solving abilities.
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