Product Marketing Generalist

3 weeks ago

Bengaluru, Karnataka, India Zenskar Full time

About This Role



We are building our marketing team at Zenskar and looking for a product marketing specialist who is excited to get hands-on and contribute to creating the playbook from scratch. If you are expecting a working playbook that can be scaled, Zenskar might not be the right fit for you at this point in time.

This role requires you to partner with our product, tech, sales, and design teams to build, launch, and drive the adoption of Zenskar. You will need to have a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen. We are looking for a full-stack product marketer to lead and execute Zenskar's marketing goals.



Responsibilities


  • Develop a deep understanding of the user and their pain points, including learning about various aspects of our product, its features, and the value proposition.
  • Conduct primary research to gather data, insights, and information from internal and external stakeholders.
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates an understanding of our customers' needs.
  • Create and optimize various forms of product marketing collateral, keeping in mind our ICP and buyer persona.
  • Develop and optimize website content covering product features, benefits, and value propositions, ensuring alignment with the buyer's journey and enhancing user engagement and conversion rates.
  • Conduct competitive analysis and create comparison pages, battle cards, and other sales collateral to better equip the sales team for competitive conversations.
  • Develop video scripts and collaborate with video editors/designers to produce engaging videos, ensuring alignment with brand messaging and target audience.
  • Create practical, accessible tools or resources to attract and engage the target audience, generate leads, and establish authority in the industry.
  • Create design briefs for product illustrations, collaborating with designers to visually communicate key features and benefits in line with the product's messaging and target audience.
  • Product Newsletter: Own product updates and newsletters to keep the pipeline informed of the latest developments, new features, and improvements.
  • Write compelling case studies that showcase the product's impact and align with key messaging to support sales and marketing efforts.
  • Create and manage product marketing blogs that educate and engage the target audience, emphasizing product benefits, industry insights, and customer pain points to drive awareness and lead generation.
  • Educate internal and external stakeholders on product features and benefits.
  • Develop and execute go-to-market strategies, including messaging and content creation for product and feature launches, while optimizing for revenue, win rates, product launch metrics, organic lead generation, and customer adoption.
  • Outside Product Marketing:

    • Develop and implement influencer marketing strategies.
    • Organize impactful webinars and offline events.
    • Forge strategic partnerships to expand Zenskar's market presence and generate high-quality leads.
    • Lead organic review campaigns on G2/Capterra/Gartner Peer Network.



What We Offer

At Zenskar, we offer a dynamic and supportive work environment where you can grow professionally and make a meaningful contribution to our team. If you are a motivated and collaborative individual who is passionate about product marketing, we would love to hear from you.

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