Product Marketing Lead
6 days ago
About the Role:
We are seeking a seasoned Product Marketing Lead to drive brand awareness and differentiation by creating inspiring stories and experiences around our solutions-led digital transformation. As a key member of our product marketing team, you will be responsible for internal enablement, scaling demand generation success, and improving win rates.
Responsibilities:
• Analyze market trends, customer requirements, and Finacle product offerings to craft a unique value proposition for select Finacle solutions.
• Collaborate with product management, field marketing, and sales teams to develop content assets across the funnel stage.
• Develop product marketing owned content assets, including brochures, factsheets, white papers, videos, social, and web content.
• Gain insights into customer use of Finacle offerings and buyer personas at target client segments. Collaborate with customer executives, Finacle delivery, and customer advocacy teams to develop insightful customer stories and testimonials.
• Support business strategy penetration across chosen client segments. Work with regional marketing teams to design and execute multi-channel campaigns to maximize market coverage, impact, and outcomes.
• Develop competitive intelligence to neutralize competitive influence on customer buying decisions. Design and develop thought leadership programs to enhance brand visibility.
• Collaborate with product management teams to influence product roadmap for market success. Design and produce engaging solution experiences, translating business value propositions into immersive use cases, storyboards, and solution showcases.
• Work with analyst relations teams to execute robust engagement programs for better mindshare and ratings.
Requirements:
• Sound understanding of the banking industry.
• Experience in B2B marketing for software products.
• Understanding of product marketing frameworks, techniques, and best practices.
• Ability to build strategic perspective and influence at senior levels.
• High-impact communication across multiple formats.
Estimated Salary Range: ₹ 1,200,000 - ₹ 1,800,000 per annum (dependent on qualifications and experience).
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