Social Media Content Developer

4 days ago

Varanasi, Uttar Pradesh, India beBeeEditor Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title: Social Media Editor

Location: Bangalore

Experience: 3–5 Years

Enhance our online presence and drive engagement across social media platforms as a dynamic Social Media Editor.

The ideal candidate will develop and execute a comprehensive social media strategy, curate engaging content, collaborate with the editorial team, and foster audience interaction.

  • Develop and execute a comprehensive social media strategy aligned with the editorial goals.
  • Curate, create, and schedule engaging content across all social media platforms.
  • Collaborate with the editorial team to repurpose and promote news articles, opinion pieces, interviews, features, and multimedia content relevant to Karnataka's current affairs, politics, education, careers, culture.

Audience Engagement:

  • Monitor social media channels for trending topics, breaking news, and reader engagement.
  • Respond to comments, messages, and mentions in a timely and professional manner.
  • Foster a community around our social media presence, encouraging reader interaction, participation in polls, discussions, and feedback.

Analytics & Reporting:

  • Track and analyze key social media metrics, including engagement rates, follower growth, and traffic to the website.
  • Prepare regular reports on social media performance and provide actionable insights to the editorial team.
  • Use data-driven approaches to optimize content and posting strategies.

Brand Voice & Compliance:

  • Maintain a consistent brand voice across all social media platforms.
  • Ensure all content is in compliance with journalistic standards and ethical guidelines.
  • Stay updated on the latest social media policies and platform changes.

Collaboration & Innovation:

  • Work closely with the design and video teams to produce high-quality visuals and multimedia content for social media.
  • Explore and implement new tools and technologies to enhance our social media presence.
  • Lead social media campaigns around special events, regional features, youth initiatives, interviews, or innovations.

Required Skills and Qualifications:

  • Bachelor's degree in Journalism, Mass Communication, Marketing, or a related field.
  • 3–5 years of experience in social media management, preferably within the news/media or education industry.
  • Strong writing and editing skills, with a keen eye for detail.
  • Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
  • Knowledge of SEO best practices and web traffic metrics.
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously.
  • Familiarity with analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, etc.
  • Creative thinking with a strong sense of newsworthiness and timing.

Preferred Skills:

  • Fluency in Kannada is a must.
  • Experience in digital journalism and content creation.
  • Video editing and graphic design skills.
  • Understanding of Karnataka's media and educational landscape, and youth audience preferences.
  • Proficiency in English; knowledge of other Indian languages is a plus.
  • Strong communication and interpersonal skills.
  • Creativity and an eye for detail.

What We Offer:

  • Opportunity to work in a dynamic and fast-paced environment.
  • Chance to contribute to shaping conversations in the regional, educational, and youth-focused digital space.

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