Inbound Marketing Professional

4 weeks ago


Mumbai, Maharashtra, India Osplabs pvt ltd Full time

Job Title: Digital Marketing Manager

Description:

We are seeking a skilled Digital Marketing Manager to join our team at Osplabs pvt ltd. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and revenue.

Key Responsibilities:

  • Inbound Marketing: Utilize LinkedIn, Facebook, and B2B channels to drive on-demand generation through strategic planning and automation.
  • Content Creation: Develop and manage a rich content/editorial calendar that attracts a qualified audience in the B2B market, including blog posts, whitepapers, reports, webinars, infographics, and more.
  • Social Media Management: Build and manage the company's social media profiles and presence on platforms such as Facebook, Twitter, LinkedIn, Quora, YouTube, and additional channels relevant for B2B services.
  • Engagement and Monitoring: Monitor and engage in relevant social discussions about our company, competitors, and industry from existing leads and customers as well as from brand new audiences.
  • Cross-Functional Collaboration: Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports B2B marketing goals.
  • Campaign Execution: Create, manage, and execute multichannel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email campaigns, and events to drive customer acquisition in the B2B space.
  • Analytics and Optimization: Optimize marketing automation and lead nurturing processes through email content and social channels, establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers.
  • Reporting and Analysis: Track, measure, and analyze all initiatives to report on social media ROI, conducting customer, competitor, and product research to inform our marketing strategy.
  • Continuous Improvement: Propose new and improved inbound marketing campaign ideas, driving lead generation and customer acquisition in a global environment.

Requirements:

  • HubSpot Inbound Marketing certification or experience in account-based marketing would be an added advantage.
  • Excellent communication and interpersonal skills.
  • Creative thinker and problem solver.
  • Efficient organizational and time management skills.
  • Data-driven and research-oriented.
  • Proficiency in marketing automation and blogging software features.
  • Proficiency with Google AdWords, Bing, and search engine marketing.


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