Digital Marketing Specialist with SEO Focus

1 week ago


Chennai, Tamil Nadu, India Intuit Management Consultancy Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Intuit Management Consultancy. As a key member of our digital marketing department, you will be responsible for driving business growth through search engine optimization (SEO) and other digital channels.

Job Description

Key Responsibilities:

  • Develop and implement comprehensive SEO strategies to improve website visibility and drive organic traffic.
  • Analyze competitor links and develop link building strategies to enhance our online presence.
  • Collaborate with the development team to ensure SEO best practices are integrated into newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing.

Requirements:

  • 5 years of experience with Digital Marketing, with a strong focus on SEO concepts.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools.
  • Experience with bid management tools.
  • Experience with A/B and multivariate experiments.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.

Skills:

  • SEO
  • SEM
  • SMO
  • Google Analytics
  • Google Tag Manager
  • Google Search Console
  • UberSuggest
  • MOZ
Benefits

We offer a competitive salary range of $85,000 - $115,000 per year, depending on experience, as well as a comprehensive benefits package and opportunities for professional growth and development.



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