Digital Marketing Specialist with SEO Focus
1 week ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Intuit Management Consultancy. As a key member of our digital marketing department, you will be responsible for driving business growth through search engine optimization (SEO) and other digital channels.
Job DescriptionKey Responsibilities:
- Develop and implement comprehensive SEO strategies to improve website visibility and drive organic traffic.
- Analyze competitor links and develop link building strategies to enhance our online presence.
- Collaborate with the development team to ensure SEO best practices are integrated into newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing.
Requirements:
- 5 years of experience with Digital Marketing, with a strong focus on SEO concepts.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools.
- Experience with bid management tools.
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
Skills:
- SEO
- SEM
- SMO
- Google Analytics
- Google Tag Manager
- Google Search Console
- UberSuggest
- MOZ
We offer a competitive salary range of $85,000 - $115,000 per year, depending on experience, as well as a comprehensive benefits package and opportunities for professional growth and development.
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