Senior Director of BFSI Communications

1 day ago


Mumbai, Maharashtra, India Avian WE Full time
Lead Strategic PR Initiatives in the BFSI Sector

We are seeking a seasoned Senior Director of BFSI Communications to lead our Public Relations efforts in the Banking, Financial Services, and Insurance sector. This role requires an exceptional communications professional with a deep understanding of the BFSI industry.

The ideal candidate will have at least 18 years of experience in Communications Marketing and/or related fields, including PR, digital, research, advertising, management consulting or media. A Bachelor's degree in Marketing/Communications, or similarly applicable field is required; Master's degree is highly preferred.

Key Responsibilities:
  • Develop and execute PR strategies and campaigns tailored to the BFSI sector, ensuring alignment with client objectives, market trends, and industry regulations.
  • Act as a trusted advisor to senior executives in the BFSI sector, providing counsel on reputation management, crisis communication, and stakeholder engagement.
  • Drive business development efforts, identifying new opportunities and expanding existing client relationships in the BFSI space.
Client Relationship Management:
  • Build and maintain strong, long-term relationships with key stakeholders in BFSI clients, including C-suite executives, investors, regulators, and media.
  • Serve as the primary point of contact for clients, ensuring a high level of service, timely deliverables, and superior communication outcomes.
  • Conduct regular meetings with clients to assess their evolving PR needs, making recommendations for new strategies and services.
Team Leadership & Development:
  • Lead, mentor, and develop a team of PR professionals, helping them grow in their careers and achieve professional goals.
  • Foster a collaborative, high-performance culture that encourages innovation, creativity, and client-centric thinking.
  • Oversee team execution of media outreach, content creation, crisis communications, and digital strategies for BFSI clients.
Estimated Salary: ₹5,200,000 - ₹7,500,000 per annum

This salary estimate is based on national averages and may vary depending on factors such as location, industry, and level of experience. We offer a competitive compensation package, comprehensive benefits, and opportunities for growth and professional development.

We value diversity and inclusion and are committed to creating a workplace where everyone thrives. If you are a motivated and results-driven professional looking to make a meaningful impact in the BFSI sector, please submit your application.


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