Digital Marketing Strategist

1 week ago

Noida, Uttar Pradesh, India Rock My Sales (RMS) Full time
Job Description

Company Overview

Rock My Sales (RMS) is a creative boutique that empowers brands to establish a strong presence in their industry through Brand Management & Digital Marketing.

We have extensive experience serving renowned groups and MNCs worldwide, handling accounts across various industries including hospitality, e-commerce, health, real estate, entertainment, FMCG, consumer electronics, apparel, financial consultancy, publishers, authors, and education sectors.

Salary

The estimated monthly salary for this role is INR 18,500 - INR 28,750, commensurate with experience.

Job Responsibilities

  • Develop and manage influencer outreach programs targeting lifestyle, fashion, and beauty sectors.
  • Collaborate with influencers to create engaging brand-aligned content for shoutouts.
  • Strategize and implement influencer marketing campaigns that resonate with the client's product and audience.
  • Organize and coordinate bloggers' meets to enhance brand visibility and engagement.
  • Utilize tools like Canva for basic graphic editing to support content creation.
  • Build and maintain relationships with a network of influencers and bloggers.
  • Work closely with clients to understand and meet their marketing objectives.
  • Analyze campaign performance, providing insights and strategies for optimization.
  • Stay updated with the latest trends in influencer marketing and relevant industry sectors.

Qualifications

  • Bachelor's degree or higher in Marketing, Business Administration, or a related field.
  • At least 2 years of experience working in the field of marketing, preferably in Influencer Marketing.
  • An impressive portfolio with a successful track record of executing creative and effective influencer campaigns.
  • Proven experience in influencer marketing within an agency setting.
  • Demonstrated ability to ideate and strategize content for influencer campaigns.
  • Experience in organizing successful bloggers' meets.
  • Familiarity with graphic design tools, particularly Canva, for basic editing tasks.
  • Strong existing relationships with influencers, especially in lifestyle, fashion, and beauty.
  • Excellent communication, negotiation, and project management skills.
  • Creative mindset with the ability to align influencer strategies with client needs.
  • Knowledge of social media platforms and influencer marketing trends.
  • Experience with creating marketing budgets, setting goals, and tracking progress.

Benefits

  • A dynamic and creative work environment with opportunities for growth.
  • Exposure to diverse clients and projects.

About Us

Rock My Sales Services LLP is an Equal Opportunity Employer.

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