Digital Marketing Specialist
3 weeks ago
Kaplan International Pathways Job Description
Kaplan International Pathways is seeking a highly skilled Digital Marketing Specialist to lead our paid search and paid social media campaigns.
Key Responsibilities
- Develop and implement effective paid search strategies to drive maximum return on investment.
- Design and execute paid social media campaigns to achieve targeted leads and customer acquisition goals.
- Monitor and adjust campaigns to multiple geographic regions as needed.
- Optimize and report on "test and learn" activities to establish best practices for paid channels activity across international markets.
- Drive efficiencies with analytics-led plans, build, and test of PPC campaigns.
- Report and analyze results regularly using different data sources.
- Implement and monitor data-led strategies for international markets that deliver against marketing plans.
- Collate and distribute information for internal reporting.
- Presents strategies and plans to internal stakeholders in markets and other central teams.
- Help lead on sharing internal and external digital trends and technologies with the team to continually improve the program and maintain competitive advantage.
As a Digital Marketing Specialist, you will be responsible for leading our paid search and paid social media campaigns to drive maximum return on investment.
Requirements
- Minimum 2 years of experience in PPC and Paid Social.
- Knowledge of digital marketing concepts.
- Strong analytical skills.
- High attention to detail.
- Strong understanding of reporting platforms, Google Analytics.
- Strong communication skills and ability to build relationships.
- Excellent organisational and project management skills.
- Positive attitude, flexible, can work collaboratively.
- Enthusiastic, energetic and passionate, likes to bring ideas to the table.
- Interest in ongoing learning and desire for personal development.
We are an equal opportunities employer and welcome applications from diverse candidates.
Kaplan International Pathways is a leading provider of international education solutions.
We offer a competitive salary and benefits package, including contributory pension scheme, medical insurance for self & dependent, 23 days holiday plus national holidays, and the opportunity to grow as part of a division in a successful multi-national education company.
We are committed to providing a supportive and inclusive work environment.
Kaplan International Pathways is a member of Kaplan Inc., a global education company.
We are proud to be a part of Kaplan Inc., a leading global education company.
Kaplan International Pathways is committed to delivering high-quality education solutions.
We are dedicated to providing exceptional customer service and pastoral care.
Kaplan International Pathways has a strong presence in international education.
We are proud to welcome thousands of students from over 100 countries each year.
Kaplan International Pathways has a global network of academic partners.
We offer a wide range of study options, from university preparation programmes to full degree programmes.
Kaplan International Pathways is committed to innovation and excellence in education.
We are dedicated to providing our students with the best possible education experience.
Kaplan International Pathways has a team of experienced professionals.
We are passionate about education and committed to making a positive impact in the world.
Kaplan International Pathways is a dynamic and fast-paced environment.
We are looking for talented individuals who share our passion for education and excellence.
Join us in our mission to deliver high-quality education solutions.
Kaplan International Pathways is an equal opportunities employer.
We welcome applications from diverse candidates who share our values and are passionate about education.
We are committed to providing a supportive and inclusive work environment.
Kaplan International Pathways is a leading provider of international education solutions.
We offer a range of benefits, including contributory pension scheme, medical insurance for self & dependent, 23 days holiday plus national holidays, and the opportunity to grow as part of a division in a successful multi-national education company.
Kaplan International Pathways has a strong presence in international education.
We are proud to welcome thousands of students from over 100 countries each year.
Kaplan International Pathways has a global network of academic partners.
We offer a wide range of study options, from university preparation programmes to full degree programmes.
Kaplan International Pathways is committed to innovation and excellence in education.
We are dedicated to providing our students with the best possible education experience.
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