Digital Marketing Specialist

1 week ago


Bengaluru, Karnataka, India Bhanzu Full time

About Bhanzu:

Bhanzu is a pioneering organization dedicated to bridging the gap between learners and their full potential in math and STEM fields. Our mission is to eradicate math phobia and encourage careers in these critical areas.

We achieve this through innovative programs that introduce students to science, coding, and AI, all through the lens of math.

Role Overview:

The Performance Marketing Associate will play a crucial role in our marketing efforts, focusing on creating, executing, and maintaining PPC Ads campaigns in Google Ads.

This involves generating qualified leads according to provided targets, conducting keyword research and competition analysis, and utilizing analytic tools like Google Analytics and Appsflyer.

The ideal candidate will have expertise in A/B testing for social media and ad campaigns, as well as managing and reporting on budget planning and performance.

In addition, the successful applicant will be skilled in calculating and reporting on ad ROI, CPL, and other parameters related to ad campaigns.

Key Responsibilities:

  • Creation, execution, and maintenance of PPC Ads campaigns in Google Ads
  • Generating qualified leads according to provided targets
  • Proficiency in keywords research and keywords competition Analysis
  • Knowledge of Analytic tools like Google Analytics, Appsflyer, etc.
  • Conduct A/B testing for social media and various ad campaigns
  • Manage and report on budget planning/performance of ad campaigns
  • Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns
  • Perform and report on ad quality analysis
  • Create a campaign expense sheet on a timely basis
  • Work on implementing automation techniques on emerging trends
  • Execute strategies for the formation and placement of various lead magnets on various websites and social media channels
  • Create, design, execute, monitor, and analyze successful email marketing campaigns


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