Senior Marketing Specialist

3 weeks ago


Bengaluru, Karnataka, India Influencer Full time

Influencer Marketing Specialist

We are seeking a highly skilled Influencer Marketing Specialist to join our team at Influencer.in. As a key member of our marketing team, you will be responsible for leading the onboarding of influencers on performance campaigns, maximizing storefront performance, and guiding discussions on product and brand integration in influencers' content.

Key Responsibilities:

  • Lead, identify, and proactively onboard influencers on performance campaigns
  • Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands
  • Guide the discussion on product and brand integration in influencers' content
  • Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team
  • Plan association keeping long-term goals in sight
  • Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers
  • Monitor and analyze influencer performance and achieve storefront metrics
  • Discern data and extract insightful observations
  • Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for continuous improvement
  • Developing business driving & communication strategies and assisting clients with future campaign planning

Requirements:

  • Prior experience in Influencer Marketing of 3+ years
  • Experience in negotiating rates and terms with influencers
  • Excellent written and verbal communication skills
  • Experience with maintaining professional relationships remotely
  • Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion
  • Provide creative input across all campaigns and projects


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