Digital Marketing Automation Expert
1 month ago
Key Accountabilities and Responsibilities
- Deliver marketing automation training to users and new starters, ensuring seamless onboarding and upskilling.
- Promote the effective use of Eloqua across the business, identifying opportunities for process improvement and automation.
- Administrate the Eloqua platform, managing user access and permissions to maintain data security and integrity.
- Design and develop responsive email templates, headers, and footers, forms, and landing pages that align with M&G Global Services' brand guidelines.
- Support campaign execution, event registration management, and email creation, providing expert guidance to ensure successful outcomes.
- Monitor and report on email marketing performance, using data insights to inform strategic decisions and drive business growth.
Create automated marketing processes and nurturing campaigns that maximize engagement, retention, and growth opportunities, in line with M&G Global Services' four core behaviours:
- Inspire Others - Foster a collaborative environment where employees can contribute and succeed.
- Embrace Change - Embody a culture of adaptability, openness, and innovation.
- Deliver Results - Focus on outcomes, set high standards, and deliver with energy and determination.
- Keep it Simple - Cut through complexity, be clear, and decisive, and never overcomplicate things.
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