Marketing Automation Strategist

2 weeks ago


Pune, Maharashtra, India Genpact Full time

Job Description:

Genpact is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

About the Role:

We are seeking an experienced Marketing Automation Strategist to lead our marketing automation team and initiatives. The ideal candidate will have a proven track record of driving world-class marketing automation and multi-touch attribution across every lead and client touchpoint.

Responsibilities:

  • Own, develop, and improve global marketing automation and multi-touch attribution processes across channels, ensuring scalability, standard methodologies, future roadmap, and product releases.
  • Take the role of channel owner for outbound, setting direction, requirements, and plan for the channel to support Genpact's business objectives.
  • Stay current on industry-standard methodologies and e-privacy laws, implementing new features, functionality releases, sophisticated workflows, personalization, and innovative segmentations.
  • Maintain synchronization between Marketing Automation Platform and CRM systems, ensuring crucial skills.
  • Develop sophisticated multi-touch lead cultivate campaign journeys across all channels.
  • Collaborate with Marketing Operations to establish closed-loop analytics to understand how marketing activity turns into customers, continually refining the process to convert customers through management of the attribution platform.
  • Work with partners to define, implement, and continuously improve lead nurture flows, database segmentation, and campaign execution.
  • Build and execute new processes to improve marketing automation and attribution efficiencies, building metrics that supervise performance for continuous improvements to areas such as analyzing campaigns, list segmentation, attribution, touch analysis, and ensuring the use of reliable and relevant data.
  • Evaluate new technologies to continuously improve marketing team performance.

Requirements:

  • Minimum Qualifications / Skills:
    • Experience in marketing automation, marketing operations, analytics, or similar.
    • Experience in a leadership or management role.
    • Proficient in using Salesforce Account Engagement (Pardot) and Salesforce.com.
    • Shown experience in building, leading, and scaling a hard-working team.
    • Confirmed strategic planning and business leadership capabilities; understanding of business financial analysis.
    • Ability to operate in a fast-paced environment with opposing priorities.
    • Consistent record of achieving results in a matrixed, time-critical environment.
    • Ability to work in a collaborative and hands-on environment, seamlessly moving between strategy and execution.
  • Preferred Qualifications/ Skills:
    • Proven perfection in verbal and written communication.
    • Analytical ability with experience and insights in reporting for executive audiences.

What We Offer:

Genpact offers a competitive salary range of $120,000 - $180,000 per year, depending on location and experience. In addition, we offer a comprehensive benefits package, including health insurance, retirement savings, and paid time off.



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