Digital Content Strategist

14 hours ago


India Divo Full time

About Divo

Divo is a dynamic and innovative company looking for a skilled Digital Content Strategist to join our team.

Job Summary

We are seeking an experienced professional to lead our content strategy, plan engaging video content, and optimize videos for maximum impact. The ideal candidate will have a deep understanding of YouTube's algorithm and audience engagement tactics.

Key Responsibilities

  • Content Strategy and Planning
    • Develop and execute a comprehensive content strategy aligned with brand objectives.
    • Create a content calendar and plan video topics, formats, and posting schedules.
  • Video Optimization
    • Optimize video titles, descriptions, tags, and thumbnails for SEO and audience engagement.
    • Analyze performance metrics to refine and improve video strategies.
  • Audience Engagement
    • Monitor and respond to comments, fostering a sense of community.
    • Conduct audience research to understand preferences and trends.
  • Channel Growth
    • Implement strategies to grow subscribers and increase video views.
    • Collaborate with influencers, creators, and partners to expand reach.
  • Analytics and Reporting
    • Track channel analytics using tools like YouTube Studio, Google Analytics, etc.
    • Provide regular performance reports and actionable insights.
  • Collaboration and Coordination
    • Work with video editors, graphic designers, and content creators to ensure high-quality output.
    • Coordinate with marketing and PR teams to align campaigns and promotions.

Requirements

  • Possess a deep understanding of digital content creation and optimization.
  • Have experience working with YouTube and other social media platforms.
  • Be proficient in analyzing data and creating actionable insights.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.

Salary Range: $60,000 - $80,000 per year



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