Programmatic Specialist
1 day ago
Zenith is seeking a highly skilled Programmatic Specialist to lead our digital growth initiatives. In this role, you will work closely with clients and internal teams to drive the adoption of programmatic strategies and deliver revenue targets.
Responsibilities- Collaborate with clients and internal teams to understand their business needs and develop tailored programmatic strategies.
- Work with digital leads to evangelize programmatic and drive client adoption across various verticals.
- Select and recommend appropriate technologies and tactics for clients based on their requirements.
- Develop and deliver programmatic strategies for clients, including building case studies and working with key partners/vendors.
- Own operations and master trading-related technologies, including DSPs, DMPs, ad servers, and manual exchanges.
- Manage client campaigns, including strategy development, project management, report delivery, and client communication.
- Drive process improvement and document development to ensure efficient procedures and continual growth.
- Work closely with partners (technology, media, data) to oversee campaign launches and executions.
- Collaborate with Media Agency account teams through sales.
- Oversee reporting, analysis, and recommendations to improve activity in line with client objectives.
- Proven work experience delivering ahead of client goals with a strong understanding of online media and programmatic experience.
- Experience working with DSP platforms like DBM, Mediamath, Appnexus, etc.
- Awareness of Adserving technologies and analytical tools like GA and Omniture.
- Conversant with measurement tools used in programmatic like Atlas, Nielsen, IAS, etc.
- Expert proficiency in Excel and comfort handling large volumes of data to derive consumer insights.
- Advanced understanding and experience with Ad Trafficking (DoubleClick specifically a plus).
- Proactive, self-starter capable of setting goals and reporting progress against them.
- Problem-solving and attention to detail in a fast-paced business environment.
- Team player with strong communication skills.
- Confident in analyzing and acting on marketing data.
We offer a competitive salary range of $120,000 - $180,000 per annum, commensurate with experience.
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