Smart Communications Specialist

4 weeks ago


Bengaluru, Karnataka, India Genpact Full time
Job Summary

We are seeking a highly skilled Smart Communications Specialist to join our team at Genpact. In this role, you will be responsible for developing and executing cross-channel communications through SmartCOMM to enable personalization and relevance at scale. Key responsibilities include building and implementing customer communications management (CCM) campaign solutions across multiple channels, creating email layouts and templates, and designing, delivering, and executing communication campaigns with a focus on scalability and efficiency.

Key Responsibilities:
  • Build and implementation of customer communications management (CCM) campaign solutions across multiple channels based on business requirements and marketing objectives
  • Create email layouts and templates with use of Smart Components within SmartCOMM Platform
  • Design, Deliver and execute communication campaigns with a focus on scalability and efficiency
  • Manage releases into the Edge Platform in conjunction with the Edge IT team
  • Ensure changes are deployed successfully, particularly those required outside regular hours
  • Conduct thorough QA to ensure seamless deployment
  • Develop and document form designs and specifications, including usage rules, data mapping, variable logic, templates, styles, and layouts
  • Create and manage both static layouts for print and responsive layouts for web
  • Execute briefs for new documents or changes to existing documents with varying levels of complexity and seniority
  • Identify and troubleshoot failures in document generation
  • Analyze root causes and manage fixes through the Document Creation & Management team
  • Track and manage exceptions to ensure timely resolution
  • Build email and letter templates for ad-hoc communication using templates provided by the brand team
  • Edit existing email and letter templates to ensure they meet current requirements
  • Collaborate with the marketing team to understand business requirements and translate them into technical requirements for campaigns
  • Support the End-to-End integration testing and user acceptance testing
  • Collaborate with cross-functional teams to align communication strategies with business goals
  • Provide technical expertise in troubleshooting and resolving CCM campaign system issues
  • Document and maintain technical documentation for campaigns and workflows
  • Participate in code reviews, testing, and deployment of CCM campaigns and workflows
  • Ensure campaigns are executed on time, strictly in line with processes and compliance requirements and risks are appropriately mitigated


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