Marketing Strategy Expert

4 days ago


India Flexing It® Full time

Flexing It® is seeking a skilled Marketing Strategy Expert to lead the development and execution of our New Product Development (NPD) strategy for six months in Bangalore. As a full-time team member, you will work hybrid.

Overview

  • We are India's leading lifestyle company and one of the most admired and respected corporates in the country.

About the Role

This exciting project offers an estimated salary of 1,500,000 INR per annum, commensurate with your experience and skills. Your primary responsibility will be to develop and execute the NPD strategy, ensuring alignment with our brand's vision and market trends.

Key Responsibilities:

  1. NPD Strategy Execution: Develop and implement a comprehensive NPD roadmap, timelines, and deliverables that meet our brand's requirements.
  2. Brand Development: Ensure new products align with our brand guidelines and enhance our brand equity by delivering high-quality products that meet consumer needs.
  3. Collaboration & Stakeholder Management: Foster strong relationships with cross-functional teams, stakeholders, and partners to drive NPD success.
  4. Marketing & Go-to-Market Strategy: Design and execute effective marketing campaigns, go-to-market strategies, and product positioning that captivate our target audience.
  5. Competitive Analysis & Consumer Insights: Conduct thorough competitive analysis and gather consumer insights to inform product development and marketing decisions.
  6. Post-Launch Performance Evaluation: Analyze post-launch performance, identify areas for improvement, and provide actionable recommendations.

Requirements

  • Marketing Expertise: Strong understanding of marketing principles, product positioning, and customer insights.
  • Project Management: Proven ability to manage multiple projects and cross-functional teams.
  • Analytical Skills: Proficiency in analyzing market trends and product performance.
  • Communication: Exceptional verbal and written communication skills.
  • Creativity & Innovation: Ability to think strategically and bring innovative product ideas to life.


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