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Product Marketing Manager
1 month ago
About the Role
We are seeking a customer-obsessed marketer to join our team at Amazon Global Trade India. As a Product Marketing Manager, you will play a key role in developing strategies to effectively influence our target audience and enhance awareness for seller success products and programs.
Key Responsibilities
- Develop strategy to effectively influence target audience and enhance awareness for seller success products and programs.
- Plan and implement go-to-market strategies to drive awareness and adoption of Amazon Global Selling's various products and programs.
- Create innovative and scalable marketing campaigns, including content marketing, social engagement and offline event exposures.
- Identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns.
- Develop VoS mechanism to collect IN Seller insights to influence product offerings.
- Monitor marketing performance metrics, always seeking ways to improve.
- Build collaboration mechanism with cross-functional teams for synergy and process efficiency.
Requirements
- Experience using data and metrics to drive improvements.
- 3+ years of professional non-internship marketing experience.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience managing or working within cross-functional marketing and creative teams.
- Experience building and optimizing multiple, simultaneous marketing campaigns.
Preferred Qualifications
- Experience in multi-territory campaign management.
- Experience in digital marketing and content production timelines and process.
About Us
Amazon's Global Trade program has enabled 1,25,000 Indian exporters to cross $5 billion in cumulative exports from India that showcase crores of Made in India products today to customers across the world. We are looking for talented individuals who share our passion for innovation and customer obsession.
