Public Relations Director
1 month ago
We are seeking a seasoned Public Relations Manager to enhance our brand's image and reputation in the hospitality industry.
Key Responsibilities:
- Develop and execute strategic PR plans to promote our hotels, resorts, and hospitality offerings.
- Cultivate and maintain relationships with travel journalists, bloggers, and media outlets to secure positive media coverage.
- Create compelling press releases, media pitches, and storytelling content to highlight unique aspects of our properties and services.
- Coordinate media visits, press tours, and familiarization trips for journalists and influencers.
- Organize and manage press events, including press conferences, product launches, and media receptions.
- Monitor media coverage and online reviews, responding promptly and effectively to manage hotel brand reputation.
- Collaborate with internal marketing, sales, and operations teams to ensure alignment of PR efforts with overall business goals.
- Oversee the production and distribution of PR materials, including press kits, fact sheets, and media assets.
- Manage PR budgets effectively, tracking expenses and optimizing resources for maximum impact.
- Measure and analyze the effectiveness of PR campaigns, providing insights and recommendations for continuous improvement.
Ideal Candidate:
- Bachelor's degree in Public Relations, Communications, Hospitality Management, or a related field.
- Proven experience (3+ years) in PR roles within the hospitality industry, preferably at a managerial level.
- Strong writing and storytelling skills, with the ability to craft engaging narratives and compelling content.
- Excellent media relations skills and a strong network of contacts in the travel and hospitality media landscape.
- Strategic thinking and creative problem-solving abilities, with a keen understanding of industry trends and market dynamics.
- Proficiency in PR tools and platforms for media monitoring, analytics, and social media management.
- Ability to multitask and prioritize effectively in a fast-paced, dynamic environment.
- Exceptional interpersonal and communication skills, with the ability to build relationships and work collaboratively across teams.
- Experience in crisis communications and reputation management is highly desirable.
- Passion for the hospitality industry and a commitment to delivering exceptional guest experiences.
What We Offer:
- Opportunity to work with a market leader in the hospitality industry.
- Collaborative and dynamic work environment.
- Professional development and growth opportunities.
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