Market Research Analyst Position
2 weeks ago
We are seeking a skilled Market Research Analyst to join our team at Randomtrees Private Limited. As a Market Research Analyst, you will be responsible for collecting, analyzing, and interpreting data related to market conditions, consumer behavior, and competitors.
Key Responsibilities:
- Data Collection:
- Conduct primary and secondary research through surveys, interviews, focus groups, and reviewing reports.
- Gather data on consumer demographics, preferences, and needs.
- Monitor industry trends, market conditions, and competitor strategies. - Data Analysis:
- Analyze qualitative and quantitative data to identify patterns and insights.
- Use statistical tools and software (e.g, SPSS, Excel, or Tableau) to interpret complex data sets.
- Develop forecasts and predictive models to assess market opportunities. - Reporting and Presentation:
- Prepare reports, presentations, and dashboards summarizing research findings.
- Present findings to stakeholders and recommend actionable strategies.
- Communicate complex data in a clear and concise manner. - Collaboration and Strategy:
- Work closely with marketing, product development, and sales teams to understand business goals.
- Provide input into product development and marketing campaigns based on research findings.
- Assist in the development of pricing strategies based on market analysis. - Competitor and Market Monitoring:
- Track competitor products, services, and market positioning.
- Monitor changes in the market environment, including economic indicators and consumer sentiment.
Requirements:
- Proficiency in statistical software (e.g, SPSS, SAS), data visualization tools (e.g, Tableau), and MS Excel.
- Familiarity with market research methodologies and best practices.
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