Senior Marketing Copy Strategist

14 hours ago

Pune, Maharashtra, India beBeeCopywriter Full time ₹ 15,00,000 - ₹ 25,00,000
About the Position

We are seeking a talented and creative professional to join our team in a fast-growing environment. Our work culture is ambitious, with a strong focus on innovation and progress.

Key Responsibilities
  • Develop high-converting ad copy for paid channels including Google Search, LinkedIn, Meta, and display. Continuously test headlines, CTAs, and value props.
  • Create strategic frameworks and messaging hierarchies for multi-channel campaigns. Partner with designers to create ad concepts that are both compelling and on-brand.
  • Write and optimize landing pages, hero headlines, product messaging, and conversion flows to align with campaign goals and buyer journey stages.
  • Craft compelling email sequences, drip campaigns, and retargeting copy that nurture leads and drive action throughout the funnel.
  • Collaborate on the creation of gated assets such as ebooks, checklists, case studies, etc. Ensure every content piece has a clear, compelling hook and CTA.
  • Develop and maintain a consistent brand tone and voice guide. Ensure all outbound communication reflects the company's personality and resonates with our audience.

You'll know you're successful if:

  • CTR on paid ads improves by 25–50% across key campaigns.
  • Landing page conversion rates hit or exceed 20–30% for top-performing assets.
  • Cost per MQL drops by 15–25% through better messaging and copy testing.
  • Email open rates exceed 35% and click-through rates above 8–10%.
  • Lead-to-demo or MQL-to-SQL conversion improves due to tighter message-market fit.
  • At least 2–3 A/B tests/month result in statistically significant performance lift.
  • Brand tone is consistently applied across 100% of campaign touchpoints.
Requirements
  • Excellent writing and copywriting skills.
  • Strong understanding of marketing principles and tactics.
  • Ability to work independently and collaboratively as part of a team.
  • Excellent organizational and time management skills.
  • Proficiency in Google Analytics and other marketing tools.

This role offers a unique opportunity to grow your skills and advance your career in a dynamic and innovative environment. Apply today to take your first step towards a successful future

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