Strategic Communications Director
4 weeks ago
Role: Senior PR and Content Strategist
Location: Onsite
Experience: We are seeking a highly experienced Senior PR and Content Strategist with 3.5 years of experience in PR, Reputation Management, Content and social media. Prior PR agency experience is required.
Key Responsibilities:
- The day-to-day management of clients' marketing and advertising campaigns
- Pro-active leadership that encourages teams to perform to the best of their ability
- Regular communication and liaison with clients at a senior level
- The organization of client feedback
- Involvement in new business development to grow the practice
- The ability to plan and strategize at a senior level, and proven experience in building Brands
- Ensuring the agency's success by aligning measurement plans to client briefs and focusing clients and internal teams on the job to be done
- Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
- Discovering new opportunities for the agency through a proactive understanding of client accounts, digital media trends, and an entrepreneurial sensibility
- Maintaining profitability of engagements in partnership with project management
- Assist senior team members in developing new business initiatives
- Work on Case Studies and prepare Award submission first draft
- Contributes to RF Marketing Calendar
Capabilities:
- Drives an insight led thinking culture amongst the wider teams
- Exhibit effective project management working closely with account teams and keep them abreast of timelines and deadlines
- Measure the effectiveness / ROI on campaigns once they are launched
- Able to work on digital platforms - Facebook, Linkedin, Twitter, Weibo, Wechat
- Be a part of a minimum of 4 New business Pitches and not limit to this
- Strong Content and media relations is must
- Understanding of social media is must
- Stakeholder management /client servicing is must
Team / people skills:
- Be proactive & a contributing team member
- Seek opportunities to train junior team members
- Follow RF processes as part of a team
- Drives an insight led thinking culture amongst the wider teams
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