Digital Media Strategist
4 weeks ago
We are seeking a skilled Digital Media Strategist to develop and implement our social media strategy. The ideal candidate will be responsible for creating engaging content, driving engagement, and growing our online presence across all social platforms. This individual will work closely with the marketing team to promote brand awareness, enhance customer engagement, and foster a positive online community.
Key Responsibilities:
- Develop a comprehensive social media strategy to align with business goals.
- Create, implement, and manage engaging content daily (e.g., original text, images, videos, and news) that aligns with brand voice.
- Plan and execute social media campaigns, including paid and organic strategies, to drive engagement and growth.
- Oversee day-to-day management of social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Monitor, respond to, and moderate online comments, messages, and reviews to foster strong relationships with followers.
- Track and analyze social media performance using analytics tools, provide regular reports on key metrics, and suggest data-driven improvements.
- Work closely with other departments, such as design, PR, and product teams, to ensure brand consistency and unified messaging.
- Stay updated with the latest social media trends, algorithm changes, and emerging platforms to ensure the brand remains relevant and competitive.
Qualifications:
- Bachelor's degree in Marketing Communications, Journalism, or a related field.
- Proven experience as a Social Media Manager.
- Excellent written and verbal communication skills.
- Creative thinking and strong visual design abilities.
- Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Personal attributes: passion for social media, attention to detail, ability to manage multiple projects at once, and ability to work collaboratively in a team environment.
Preferred Qualifications:
- Experience with influencer marketing and partnerships.
- Basic graphic design and video editing skills.
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