SEM Search Engine Marketing Specialist

4 days ago

Noida, Uttar Pradesh, India beBeeSemSpecialist Full time ₹ 12,00,000 - ₹ 20,00,000

We are seeking a SEM Specialist to join our team in Noida, India.


Job Responsibilities:
  • Execute tests, collect and analyze data and results to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses and stay on budget.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements and Skills:
  • Proven SEO experience.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics).
  • Experience with bid management tools (e.g., Click Equations).
  • Experience with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • Bachelor's degree in a quantitative, test-driven field.

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