Digital Media Transformation Lead

2 weeks ago


Gurgaon, Haryana, India GroupM Full time

Role Overview

GroupM, the world's largest media investment company, is seeking a Digital Media Transformation Lead - Social to join our team. This role involves transforming the agency's digital media buying from manual insertion orders to data-driven buying, generating higher ROI for clients and revenue/margin.

Key Responsibilities

  • Drive programmatic adoption across all publishers, vendors, and start-ups, disrupting traditional methods of business.
  • Work with cross-functional teams to drive efficiency and automation at scale.
  • Support client operations in a timely manner, gathering and analyzing information skillfully.

Measures of Success

  • Implement a unified paid social ecosystem under one roof within three months.
  • Enhance team performance by understanding requirements, creating solutions, and executing goals effectively.

Long-term Objectives

  • Become a champion in performance marketing solutions, proficient in escalation handling, and conflict resolution.
  • Maintain regular measurement of campaign ROI.

Day-to-Day Activities

  • Strategy development and planning.
  • Execution and optimization for paid campaigns across social media platforms.
  • Performance reporting and review decks for clients.

Requirements

  • Ability to multitask and handle multiple clients simultaneously.
  • Hands-on experience in social media advertising and ad creation/optimization.
  • Active interest in digital marketing, web analytics, and other aspects of performance marketing.

Minimum Qualifications

  • Graduation or post-graduation degree in any stream.
  • 6-8 years of experience in running paid social campaigns.
  • In-depth knowledge of social platforms (Facebook, Twitter, LinkedIn, Snapchat, etc.).

Estimated Salary: ₹80 Lakhs - ₹1 Crore per annum


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