Digital Media Operations Specialist

4 weeks ago


Delhi, Delhi, India Assembly Global Full time

Unlock Business Growth with Assembly Global

We are Assembly Global, a leading global marketing services company driven by data, technology, and talent. Our focus on omnichannel media expertise and business consulting solutions empowers leading brands worldwide to ignite growth. Our diverse community of over 1,500 experts across 20+ countries and 30 offices embodies global thinking and local engagement. We stand for purpose alongside profit, using our influence to create impactful change.

Key Responsibilities:


• Manage ad-server processes, ensuring best practices are followed and maintained


• Plan, launch, optimize, and consult on Trafficking Display campaigns (including Search and Social campaigns, as needed)


• Set up and execute campaigns, including generating and testing ad tags for campaign launches


• Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking, and/or reporting


• Troubleshoot internal and external ad server system issues


• Serve as a point of escalation for global Ad tech queries between offices


• Collaborate with media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)


• Install and manage Universal Tag Managers (Google Tag Manager, Adobe Tag Manager, Tealium, Sizmek Versatag)


• Develop expertise in Display ad trafficking and placement best practices, as well as URL tracking parameters for Search and Social campaigns


• Identify technical and reporting opportunities to address clients' needs across all channels of digital media


• Lead on tracking strategies on clients' digital properties to ensure effective user and conversion measurement


• Create and distribute reports and communicate insights to clients


• Develop and maintain supporting documents, handbooks, trafficking sheets, and best practices

Requirements:

A bit about yourself:


• 6+ years of experience working in Ad Ops


• Extensive familiarity with the ad tech ecosystem and key trends


• Experience working with Ad servers (CM360, Sizmek, Ad form)


• Experience working with Google Tag Manager


• Strong analytical base with experience in business intelligence or reporting tools


• Strong oral and written communication skills to present technical products to non-technical customers


• Outstanding interpersonal and customer service skills, and the ability to thrive in a team environment


• Collaborative, team-oriented working style

Benefits:

Enjoy a competitive salary and benefits package

Celebrate your special day with a dedicated birthday leave

Take a day off during the summer to enjoy some sunshine



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