Digital Marketing Strategist
9 hours ago
Job Title: Digital Marketing Strategist - User Acquisition Specialist
\This role focuses on driving user acquisition through performance marketing channels, leveraging social media advertising platforms to increase brand awareness and drive conversions.
\About Meals on Me:
\We're a leading food delivery company looking for a skilled Digital Marketing Strategist to join our team. As a key member of our growth team, you will be responsible for developing and executing strategies that drive user acquisition and retention.
\Key Responsibilities:
\- \
- Develop and execute user acquisition strategies across social media advertising platforms (Facebook, LinkedIn, TikTok) to drive website traffic and app downloads.\
- Analyze campaign performance using data analytics tools (Google Analytics) to optimize ad targeting, bidding strategies, and creative assets.\
- Collaborate with cross-functional teams (creative, product, and analytics) to develop targeted campaigns and messaging that resonate with our audience.\
- Stay up-to-date with the latest industry trends and best practices in digital marketing, applying this knowledge to improve campaign performance and drive business growth.\
- Work closely with internal stakeholders to ensure campaign objectives are met, and results are communicated effectively to the team.\
- Manage and allocate budgets effectively to maximize ROI and achieve key performance indicators (KPIs) related to user acquisition and engagement.\
- Develop and maintain detailed reports to track campaign performance, providing actionable insights to inform future marketing strategies.\
- Bachelor's degree in Marketing, Business Administration, or a related field.\
- Minimum 5-7 years of experience in digital marketing, preferably in a tech or mobility-focused company.\
- Strong proficiency in data analysis and translation of complex data into actionable insights.\
- Expertise in social media advertising platforms (Facebook Business Manager, LinkedIn Ads), Google Analytics, and Microsoft Excel.\
- Excellent communication and stakeholder management skills.\
- Detailed-oriented and capable of managing multiple tasks and tight deadlines in a fast-paced environment.\
- Certifications in Google Analytics and Facebook Blueprint are a plus.\
- Estimated salary: $85,000 - $115,000 per year, depending on experience and qualifications.\
- This role is based in Mumbai, India, and requires occasional travel to other locations within the region.\
- We offer a competitive salary package, comprehensive benefits, and opportunities for professional growth and development.\
Requirements:
\To succeed in this role, you should have:
\- \
- A strong understanding of digital marketing principles and best practices.\
- Experience with social media advertising platforms and data analytics tools.\
- Excellent communication and project management skills.\
- The ability to work independently and as part of a team.\
- Attention to detail and organizational skills.\
- A passion for staying up-to-date with industry trends and best practices.\
- Excellent analytical and problem-solving skills.\
- Ability to work well under pressure and meet deadlines.\
- A Bachelor's degree in Marketing, Business Administration, or a related field.\
- Strong proficiency in English language.\
- Flexibility to adapt to changing priorities and requirements.\
What We Offer:
\We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive salary package.
\We prioritize diversity, equity, and inclusion, promoting a culture of respect and empathy within our organization.
\We strive to create an environment where every employee feels valued, supported, and empowered to excel in their role.
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