Digital Marketing Director, SEO and Content Strategist

1 month ago

Noida, Uttar Pradesh, India Study Full time
Job Description

The Content Marketing Manager will lead a multi-team link building program responsible for creating engaging content that attracts backlinks from credible sites and partners across several education verticals and campaigns. You and your teams will plan campaigns, develop compelling linkable content, market that content to external sites, and track success through metrics like high-quality links earned.

Key Responsibilities:
  • Collaborate with stakeholders and company leaders to develop and implement a comprehensive strategy
  • Grow a link building organization skilled in content research, development, outreach, and earning high-quality links
  • Manage overall link building team, including team leads and specialists among your direct reports
  • Conduct hands-on content development and link building while building and leading a team
  • Oversee marketing content creation, platform management, and performance metrics
  • Stay ahead of trends in content marketing, innovating regularly to leverage link building tactics before they become stale or ineffective
  • Identify interesting topics, perform competitor analysis, monitor trends, and analyze audience interests
  • Collaborate with PR to effectively pitch content to media sources and leverage partnerships for co-created content
  • Delve into data and insights to find unique perspectives and angles for campaigns
  • Champion AI-supported processes and tools to improve the quality and efficiency of link building
  • Measure effectiveness of campaigns and teams and strive for continuous improvements in metrics and performance
Requirements:
  • Minimum 5+ years leading link building or content marketing operations
  • 3+ years managing team members
  • Experience creating content for link building and marketing channel utilization
  • Knowledge in SEO and end-to-end link building
  • Strong collaboration, leadership, and research skills
  • Excellent written and verbal English language skills
  • Prior work experience in a remote setting
  • Familiarity with US education system and topics that interest media
  • Ability to build strong expertise on relevant topics and media trends
Why Study?
  • Compensation: monthly payments of $$
  • Reliable Payments: Timely, reliable payments twice a month via PayPal
  • Flexibility: Work from home or anywhere completely online
  • Supportive Staff: Access to a supportive in-house team to answer your questions
  • Paid Time Off
  • Paid Training: Instructions to teach you and feedback to improve your work
  • 13th Month Salary

At Study, we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:

  • Inc. Best Place to Work
  • Fortune Great Places to Work – Best Workplaces in the Bay Area
  • Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
  • San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.

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