B2B Content Marketing Specialist

4 weeks ago


Mumbai, Maharashtra, India LexiConn Full time

About the Role:

We are seeking a highly skilled B2B Content Marketing Specialist to join our team at LexiConn. As a key member of our content team, you will be responsible for creating industry-specific and service-specific communications for our clients in the financial services, technology, media, and emerging segments.

Key Responsibilities:

  • Develop content for marketing communication formats such as videos, webinars, case studies, expert blogs, eBooks, campaign landing pages, social media assets, presentations, and brochures.
  • Collaborate with business heads, creative agencies, graphic designers, and external partners to create engaging and informative content for various platforms.
  • Assist in developing and implementing marketing strategies that align with our clients' business objectives.

Requirements:

  • A Master's Degree in Business Administration is highly desirable.
  • Minimum 5 years of work experience in content, out of which at least 2 years experience in B2B content marketing, preferably at a consulting or agency setup.
  • Understanding of sales and marketing strategies.
  • Ability to work collaboratively in a team.
  • Proficiency in using marketing tools and platforms.

Why LexiConn:

LexiConn is a leading content agency with over 14 years of experience creating targeted high-quality content for businesses. Our consultative approach to content ensures that we deeply understand our clients' brands, goals, and audiences, allowing us to create customized content that drives business outcomes.



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