Business Development and Partnership Specialist
8 hours ago
Job Title : Media Partnership specialist
Location: Remote
Job Type:Full-time
About Company:
Business Investments Group, a leading international B2B congress organizer, connects governments, investors, and businesses to their prospective and existing partners. This enables growth opportunities for all parties involved.
We collaborate with industry leaders worldwide, hosting various networking events including international business congresses, conferences, exhibitions, 1-2-1 meetings, award ceremonies, and VIP receptions.
Job Overview:
The Media Partnership specialist will play a crucial role in driving the company's partnership strategies forward. This includes media acquisition, negotiation of barter deals, email marketing campaigns, social media management, relationship management, and administrative support.
Main Responsibilities:
Media Acquisition:
- Research and establish connections with potential media partners, industry bodies, and relevant organizations to explore collaboration opportunities.
- Maintain a comprehensive database of potential partners for future outreach.
- Optimize media partnerships for maximum return on investment (ROI).
Negotiation of Barter Deals:
- Secure partnerships through barter arrangements, exchanging promotional content, exposure, or services.
- E nsure mutual value in all partnerships, fostering long-lasting relationships.
Email Marketing and Campaigns:
- Develop and execute targeted email campaigns to promote conferences and events.
- Analyze email performance, monitoring open rates, click-through rates, and conversions.
- Guarantee GDPR compliance and effective audience segmentation.
- Negotiate placements for e-shots and other promotional materials with partner organizations.
Social Media Management:
- Design and implement tailored social media strategies for each conference and event.
- Create engaging content and manage paid social campaigns on platforms like LinkedIn and YouTube to boost event awareness and registrations.
- Monitor and analyze social media performance to inform future marketing decisions.
Relationship Management:
- Maintain ongoing communication with partners to identify new opportunities and ensure smooth execution of agreements.
Administrative Support:
- Manage partnership contracts, documentation, and timelines to guarantee seamless execution.
- Maintain a database of partners and media contacts for future collaborations.
Requirements:
- Experience in marketing, preferably within the B2B or events sector.
- Strong negotiation, communication, and organizational skills.
- Knowledge of email marketing tools (e.g., Mailchimp, HubSpot) and social media platforms.
- Familiarity with website content management systems (e.g., WordPress).
- Analytical mindset with the ability to develop actionable strategies.
- Creative and proactive approach to tasks.
Salary Estimate: £40,000 - £60,000 per annum, depending on experience.
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