Senior Content Strategist

1 week ago


Bengaluru, Karnataka, India Mad About Digital (M.A.D) Full time

About MAD

We are a full-service digital agency that partners with diverse brands across various industries. Our team of experts leverages the power of words, technology, and design to craft compelling brand stories and build strong brands.

Compensation Package

The compensation package for this role includes a competitive $80,000 per year, along with a range of benefits tailored to support your growth and well-being.

Job Responsibilities

This Senior Content Strategist role involves developing and executing content marketing strategies that meet client objectives. Key responsibilities include:

  • Developing Campaign Strategies: Understanding client briefs and creating campaigns that align with their goals.
  • Content Creation: Crafting engaging content for various platforms, including social media, blogs, and email newsletters.
  • Team Leadership: Mentoring junior copywriters and providing constructive feedback to ensure high-quality content.
  • Pitch Development: Collaborating with the creative team to develop innovative pitches that showcase our expertise.
  • Social Media Management: Overseeing end-to-end social media content strategy, including calendar planning, content creation, and execution.
  • Research and Writing: Conducting thorough research, writing, editing, and proofreading all levels of copy, from headlines to body copy.

Required Skills and Qualifications

To excel in this role, you should possess:

  • Strategic Thinking: Ability to take the lead in brainstorming and guiding junior copywriters.
  • Edit and Proofread: A knack for editing and proof-reading content with good research-oriented skills.
  • Social Media Expertise: Familiarity with major social media platforms and staying up-to-date with new features and developments.
  • Quality Content Delivery: Ability to deliver high-quality content consistently, meeting parameters such as grammar, punctuation, and tone.
  • Strong Writing Skills: Excellent writing ability and a strong command of English language and grammar.
  • Additional Assets: Good sense of humor and experience working on larger digital campaigns, pitches, and marketing strategy.

Benefits at MAD

We offer a flexible and employee-friendly culture, featuring:

  • Hybrid Working Model: We work in the office on Tuesdays, Wednesdays, and Fridays, while Mondays and Thursdays are remote.
  • Medical Insurance: Comprehensive health insurance and accident coverage for all employees.
  • Paid Extended Medical Leave: Time off for medical reasons remains intact, ensuring your well-being is prioritized.
  • Annual Reset Leave: 5-7 days off before the new year begins, allowing you to recharge.
  • Extended Work from Home: Flexible working arrangements to accommodate your needs.
  • Compensatory Offs: Reimbursement for travel and meals when working beyond regular hours.


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