Digital Transformation Consultant

1 week ago


Hyderabad, Telangana, India Zeta Global Full time
About the Role

As a Digital Transformation Consultant at Zeta Global, you will play a key role in driving business growth and customer relationships through actionable data, advanced analytics, and machine learning.

Job Description

We are seeking an experienced professional to join our team as a Digital Transformation Consultant. In this role, you will be responsible for participating in the creation and delivery of customer presentations, leading client-facing demos, and developing effective multichannel marketing playbooks.

You will work closely with cross-functional teams across Account Management, Analytics, Traders, Pricing Team, Email Team, Legal Team, Creative Team, Addressability Team, Data Cloud Team, Supply Team, and external vendors to manage engagement and escalations specific to opportunities.

Additional responsibilities include managing the on-time delivery of winning client proposals, developing a proposal library, and acting as a trusted product and technology expert for the sales force and Zeta clients and prospects.

Success in this role requires strong working knowledge of online ad campaign metrics and analysis, online advertising industry trends, technologies, and pricing models (CPM, CPC, CPA).

You will also use your skills in working with Excel, PowerPoint, SQL, and Tableau to support global sales teams and respond to customer requests such as RFIs and RFPs.

Key Requirements
  • Participate in the creation and delivery of customer presentations and lead client-facing demos.
  • Develop effective multichannel marketing playbooks with detailed capabilities, targeting, media tactics, measurement, and other executional guidance.
  • Manage, process, and coordinate the on-time delivery of winning client proposals addressing advertiser campaign goals.
  • Develop and utilize a proposal library to institutionalize and draw on insights from previous campaigns.
  • Act as a trusted product and technology expert for the sales force and Zeta clients and prospects.
  • Provide guidance to sales representatives and clients into the design and successful campaigns across digital media, social networks, email, video, and mobile that will perform based on advertiser objectives.
  • Communicate valuable market feedback back to the rest of the organization.
  • Recommend appropriate site lists, audience segments using internal and external data sources based on campaign requirements.
Company Overview

Zeta Global is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain, and grow customer relationships.

Our highly-rated ZetaHub technology platform has been recognized in Gartner's Magic Quadrant for Digital Marketing Hubs and Multichannel Campaign Management.

We are an Equal Opportunity/Affirmative Action employer and do not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran's status, or any other basis protected by law.



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