E-commerce Marketing Strategist

1 week ago


Chennai, Tamil Nadu, India Digient Technologies Private Limited Full time
About Digient Technologies

Digient Technologies is a leading provider of innovative solutions in the rapidly evolving iGaming industry. With a focus on delivering high-quality products and services, we pride ourselves on staying ahead in the competitive landscape.

Our ideal candidate is a creative marketing professional with a strong writing background, able to develop engaging content to attract and retain customers. As an E-commerce Marketing Strategist, you will play a key role in expanding our company's digital footprint and brand awareness.

Job Description:

Key Responsibilities:

  • Organic Lead Generation:
    • Develop and execute strategies to generate organic leads through various digital channels.
    • Optimize content and landing pages for SEO to improve organic search rankings.
    • Monitor and report on the effectiveness of lead generation strategies.
  • Content Calendar Planning:
    • Plan , create and manage a content calendar to ensure consistent and engaging content across all digital platforms.
    • Create a monthly content calendar, visual images/videos with canva or other AI tools
    • Generate and produce high-quality content that aligns with marketing goals.
  • AdWords Planning:
    • Develop, implement, and manage PPC campaigns on Google AdWords.
    • Conduct keyword research and selection for pay-per-click campaigns.
  • Technical SEO:
    • Perform comprehensive technical SEO audits and implement necessary changes.
    • Stay up-to-date with the latest SEO trends, algorithms, and best practices.

Requirements:

  • Bachelor's / Master degree in Marketing, Business, or related field.
  • 5+ years of experience in digital marketing with a focus on SEO, PPC, Social Media Marketing and content marketing.
  • Proven experience in managing Google AdWords campaigns and technical SEO.
  • Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics tools (e.g.,Google Analytics).

We offer a salary range of ₹850000 - ₹1200000 per annum, depending on your qualifications and experience.



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